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BELL MÉDIA – RELOCATION OF 3 RADIO STATIONS
Client : Bell Média | iHeartRadio, Montréal
Realized by: EMBLM | MONTRÉAL
Architect : Architectes Lemay & Associés S.N.E.C.
Astral Media’s decision to consolidate all of its five radio stations (NRJ Montréal 94.3, 107.3 Rouge FM, CJAD 800 AM, Virgin Radio 96 and CHOM 97.7) under the same roof and into the four-story building already occupied by its two French stations was a major challenge.
The fusion of different cultures, the constraint of available space and the new image desired by the client have been sources of inspiration in the evolution of this project. This new image had to respond to broadcasts on social networks as well as bring conviviality, elegance and youth for VIP guests and their different target audiences.
EMBLM is proud to have collaborated on the establishment of the largest broadcasting center in Canada.
The EMBLM team has been able to accompany its client in the management of the different phases of development, involved in labor works for temporary spaces and providing solutions to the different management challenges of schedules and spaces encountered during the major renovation of a building under occupation.